9.17 WCAG 2.1 Success Criterion 3.2.4 - Consistent Identification
For all items that have the same functionality, ensure they use the same label. For example, a "Buy Now" button on one webpage should be identically labelled as a "Buy Now" button on another webpage so that the user knows these buttons would perform the same function.
Before Rectification
In the example above, there are two buttons each having a different label. This could cause confusion for some users, especially for those using screen readers, who may not be able to take note of the similarities between these two buttons.
After Rectification
The two "Buy Now" buttons are consistent above and it is clear that both would perform the same function.
WCAG 2.1 Reference:
https://www.w3.org/WAI/WCAG21/Understanding/consistent-identification